Jon Buscemi – designer
ABOUT
Jon Buscemi is a shoe designer from New York City. Jon during junior high was customizing clothes for kids at his school. After college Jon then went to work on wallstreet as a broker.
FASHION
About
New York based designer
After working on wallstreet and loosing everything Jon then moved to California to live with professional skateboarder, Eric Koston. Jon was not making any money or progressing with his career, right as he is going to leave California he gets a call from a friend to work at DC shoes as a creative director.
After DC Jon starts a brand called “gourmet”. Jon reconstructed jordans for gourmet and made them very similiar to the orginal style jordan. Nike then told them if they kept selling the shoes they would sue them, Jon knew eventually this was going to happen. They named the shoes “cease” and the “desist”.
leaving clothing brand “gourmet”
JOn leaving
Jon’s exit strategy from gourmet was to launch his own brand. His idea for the brand was what the best dressed dude in the neighborhood would need acessories wise. He made bags, dog leash, and even a coffee sleeve. He then was going to team up with pharell and launch the ‘100MM’ sneaker together, but then pharell wanted the shoe for himself. Jon did not want to do that so Jon then launched the shoes by himself. Jon’s biggest thing was all these big stores that famous people shopped at co-signed his brand.
Fresh start
Creating his brand
Since Jon has dropped his brand he has had a huge success. Jon plans on expanding his brand as much as possible and to be as creative and orginal as much as he can.